The sportsbook can now use Major League Baseball branding products that include logos on its website and sports betting platform. Also, Betcris would advertise MLB events on its platforms. For instance, it will air Major League Baseball Jewel Events.
Betcris can use the MLB brand in every market where it holds a license to operate. Also, the sportsbook will ensure the integrity of games. It told a sports betting blog that it would uphold industry standards to prevent any foul play.
First Latin American MLB Gambling Partner
Based on bookie software reports, the MLB deal gave Betcris many opportunities. Also, it showcased the sportsbook’s efforts in improving its offerings. The partnership grew the company’s position in the sports betting industry.
The MLB partnership allowed the sportsbook to cover all the action in the baseball field. Also, it came at a time when the league is starting its 2020 season. With the popularity of sports betting on the rise, the deal would give Betcris an advantage over other sportsbooks.
According to sportsbook pay per head directory and news sites, Betcris has its headquarters in Costa Rica. However, the country is a restricted area for sports betting. Its primary markets in Latin America are Panama, Mexico, and Peru.
The Major League Baseball welcomed the new partnership with the sportsbook. It allows the league to reach out to its fans in Latin America. Also, the league described Betcris as the ideal gaming partner for its passionate fans in the region.
Aside from Betcris, the MLB also signed a deal with Tabcorp. The company owns a sports TV network and operates a sportsbook in Australia. At present, the league is popular in Latin America, Australia, the UK, and Japan.
