Pariplay, a wholly owned subsidiary of NeoGames SA, a provider of iLottery and iGaming solutions, has entered into a content distribution deal with DraftKings for the state of New Jersey.
With this new content arrangement with DraftKings, Pariplay hopes to establish itself in the burgeoning North American online casino sector, initially in New Jersey and then perhaps in Michigan and West Virginia.
NeoGames' in-house casino games studio, Wizard Games, will provide material for DraftKings' New Jersey online casino thanks to the arrangement. Spirit of Mustang, a very popular game, will be available to players, along with other hits adapted for the American market.
Pariplay in New Jersey
According to Gambling Interaction sources, collaboration with Pariplay is slated to become the aggregator's next big move in North America, and the launch will contain a wide variety of top-performing third-party games and content.
Pariplay's Fusion platform has already established its presence across North American markets, and the company is now looking to consolidate its position as the leading aggregation platform on the continent by offering a suite of back-office conversion and retention tools designed to increase player value. The platform features thousands of game titles developed by industry-leading game studios.
Subject to future agreement, licensure, and regulatory clearance, NeoGames intends to extend Pariplay's presence with DraftKings in New Jersey, Michigan, West Virginia, Pennsylvania, and Connecticut, where it already holds licenses to deliver its games.
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