Endeavor, a global sports and entertainment firm, revealed the transfer on Thursday. This endeavor aims to combine the knowledge of OpenBet's betting technology with the data collected by IMG Arena. IMG Arena will provide data to operators, media outlets, and other rights holders under the OpenBet name.
Mark Shapiro, president and chief operating officer of Endeavor, will report to Jordan Levin, chief executive of OpenBet, who will lead the firm. While the company goes through this change, Freddie Longe, president of IMG Arena, will remain a strategic advisor.
Following Endeavor's acquisition of OpenBet, this move had been planned for some time, according to Shapiro in the statement. The deal value was $800 million (£633.4 million/€740.3 million) in September 2022.
