One of Betsson AB's subsidiaries has entered the newly regulated Peruvian market with its first local licenses. For the Betsson and Betsafe namesakes, the licenses extend to online gambling and sports betting. We also anticipate obtaining the Inkabet trademark licensing shortly.
After launching in Latin America in 2008, Betsson has become a household name in Peruvian sports betting. The corporation entered the market with its Betsafe brand in 2019, and two years later, it bought Inkabet, a company that offered online casinos and sports betting to Peruvians.
Additional licenses in the region's Colombian and Argentinean markets join the group's existing ones. The City of Buenos Aires, the province of Buenos Aires, and Córdoba are all places where Betsson has licenses in Argentina.